These are my Delicious links for March 11th through March 13th:
- Google Explains How Search Ads Rank & Cost – The Inside AdWords Blog posted a video from Google’s Chef Economist, Hal Varian. The video shows how Google prices and ranks search ads in the AdWords system based on quality and bid. This is a really basic overview of the AdWords model, but I personally find the video to be incredibly easy to understand and great for beginners or for SEMs to show clients who are beginners.
- SEOmoz | SEMpdx's Searchfest 2009: The Best of the Bunch – Earlier this week Rand and I spoke at the third annual Searchfest, put on by SEMpdx and a load of lovely sponsors. Loyal readers and R. Kelley fanboys (and girls) will remember that my first ever speaking engagement was at the first Searchfest two years ago. The organizers were gracious enough to overlook my profound suckitude and invited me back to speak about link building last year. This time around, they asked me to participate on the blogging panel with Stoney deGeyter and Heather Lloyd Martin. I wasn't sure what to cover since the panel details simply said "Blogging," so I talked about various blogging myths. It seemed to go over fairly well considering it was 9:00 am–I think my half naked pictures of David Hasselhoff helped.
- 25 Surprising Things That Google Knows About You by e-Justice Blog –
- Jason Calacanis Offers $250,000 For Twitter Suggested Spot – Search Marketing News Blog – Search Engine Watch (SEW) – Mahalo CEO Jason Calacanis has offered Twitter $250,000 to appear in the suggested users area that newly signed up members see when they first join Twitter.
- Leon Hill: The Australian Who Openly Sells Digg Votes to Respectable Organisations for a $1 a Vote – The Next Web – An Australian company called uSocial.net, founded by 24 year old Leon Hill, openly sells votes to promote stories on Digg.com to the front page. Hill claims he sells 200 digg’s for $200, with a special offer currently running for 400 Diggs for $314.50.
- 30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources | SEOptimise – Google Analytics is used most of us search marketers with the exception of the paranoid and even a growing number of top 500 websites. These free web analytics suite is just too tempting not be used. It’s very advanced compared to many other, especially free web analytics tools. Google Analytics has some significant flaws and shortcomings though.
- Marketing in a Recession: Getting a Bigger Piece of a Smaller Pie – There is always something to be learned from history, either from mistakes or successes. With the current state of the economy, I chose to focus on the positive. The other day I was thinking that there must have been businesses that thrived during a time of an economic slump. After all, there is always a need for something, and so there should always be someone who is able to recognize a need and fill it. So, I did some recession research and found quite a few well known and successful companies that have grown during a recession and even during the Great Depression.
- twendz : Exploring Twitter Conversations and Sentiment –
- Security considerations for brands using Twitter | Feeds | ZDNet.com – There’s been a lot of chatter about social media and security issues, from social engineering to the naivete of users. There’s especially been a lot of talk about Twitter and security issues, especially in the case of last week’s account hijackings. Much of this talk has focused on how individuals might better secure themselves. What about brands? And, more than that, how to brands take better social media security responsibility to protect their users? Because like it or not, some of the onus is on them. Here are two examples.
- SEOmoz | Facebook Advertising – An Opportunity for Deep Targeting at Very Low Cost – The following post is a collaborative effort by myself and David Klein (DK), who does far more Facebook advertising consulting than SEOmoz. He recently visited with the Facebook crew and has been helping more online marketers get comfortable and invested in the space.
- Google Map Maker –
- Hidden links – Most people understand hidden text is something like white text on a white background, and know to steer clear of it. Let me show you an example of a hidden link. Normally a hidden link could be in several forms:
– hidden text that also happens to be hyperlinked, e.g. white text on a white background, and the text is a link
- Does Google Care If A Link Is Underlined? – SEO FAQ – A visitor dropped by my site asking whether Google cared about a link’s styling. I got in touch with Matt Cutts, and he was nice enough to take a few minutes to share an answer. Here’s what Matt said:
- 10 MORE Must Have Twitter Tools – If you loved our 10 Twitter Tips that Help You Work Smarter, you’ll find our newest list of even more “must have” Twitter services and plugins even better! Special thanks to fellow TwiTip readers whose suggestions were invaluable in helping us create the latest list. It was difficult to narrow it down to just ten, but here they are!
- Democrats.org Becomes Parasite Host | WebProNews – Google’s trust of Democrats.org, the Democrat National Party’s official website, is being abused by cybercrooks to spread spam and malware via search results. Criminals are able to achieve high ranking for their sites in the search results simply by setting up a blog at the DNC website and passing on link juice from there.
- The New Facebook Arrives | WebProNews –
- Be It Twittering or Blogging, It’s All About Marketing – Question – NYTimes.com – Passionate New York Jets fan. Keen Knicks fan. Spends hours a day on the social networking sites Twitter, Facebook and Tumblr. Imbued of an entrepreneurial spirit — he even dreams of owning the Jets someday.
Gary Vaynerchuk may sound like an all-American boy, but at 33 he is a successful, grown-up businessman who has put his enthusiasms — and his penchant for publicity — to work in achieving 15-fold sales growth in his family's wine business in the last decade, to $60 million.
- Dimdim: Web conferencing that just works. Dimdim provides easy, open, affordable collaboration. Use for online meetings, eLearning, desktop sharing, training, distance education, unified collaboration, webinar, free web meetings and more. – Too Cool
- Accessibility Can Be Profitable – Search Engine Watch (SEW) – In today's competitive market, one of the questions I often hear is, "Is someone or some company trying to take over my market?" This can be very hard to answer. It takes several factors for a large company to take over a market.
- Big Brands are Starting To Get It — or is Google Starting to Get Big Brands? – Search Engine Watch (SEW) – Last year, I "called out" American Express for issuing a handbook ("OPEN BOOK, a Practical Guide for Business Growth") to all small business owners that provided them "helpful advice" on how to run and market their businesses. Their handbook was a compilation from many sources, including an "expert" interactive marketer who suggested that companies "Don't waste money on a so-called Search Engine Optimization (S.E.O.) Specialist."