Bookmarks for June 9th through June 10th

These are my links for June 9th through June 10th:

  • Managing Robot’s Access To Your Website — jane and robot – Controlling what content is blocked from being found in search engines is crucial for many websites. Fortunately, the major search engines and other well-behaved robots observe the Robots Exclusion Protocol (REP), which has evolved organically since the early 1990’s to provide a set of controls over what parts of a web site search engines robots can crawl and index.
  • Video: Diagnosing What's Wrong with Your Website – When you diagnose a problem with your website, first make sure you actually have a real problem. The most obvious indication of a problem is a traffic drop. But before you start making modifications and wasting a lot of precious time, look at your analytics to confirm that you have a real problem.
  • The Complete Google Analytics Power User Guide – VKI Studios Blog – Google Analytics (GA) can be a powerful tool. It can also be incredibly intimidating for new users. This guide is a compilation of VKI's Google Analytics: Power User series, presenting an overview of several key features and uses of Google analytics—some basic, some advanced—and how you can use these features to analyze, interpret, and optimize your websites traffic.
  • SEOmoz | 8 Tips to Get Domain Diversity (with the anchor text you want) – As diligent Search Marketers know, it's quite a good idea to get links from strong/trusted sites pointing to yours and combine this with building a single link or two from a large number of smaller websites.
  • The 3 things Apple didn’t say today » VentureBeat – Twitter. Or Facebook. Over the weekend, the New York Times recounted a rumor that Apple was close to acquiring Twitter. The rumor was true enough — Apple had been in the latter stages of an acquisition process. What does it mean that none of Apple’s demos today involved Twitter or Facebook, the hottest two sites on the Internet? It means Apple hasn’t internalized the social networks craze.
  • 7 Rules for Writing URLs – But before the list begins, here’s the first rule of URL Club: Do not change your URLs unless they’re broken. If your web site is being crawled and indexed just fine by search engines, and/or if users are having no trouble clicking on your URLs despite them being long or ugly, don’t change things. The potential SEO boost is smaller than the potential risk that something will go wrong on your end, or on the search engines’ end. If you’re URLs are broken, however, here’s how to fix them.

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