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More Great News You Can Use
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Hey [subscriber:firstname | default:reader]!
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It's halfway through November... wait... what? How did that happen? Man, this year, as crazy as it's been, has flown by.
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I hope everyone is ready for Thanksgiving. Even if we can't all get together in person, technology has made it somewhat easy to see family this year. And you know what it probably won't be any more awkward than seeing crazy Uncle Bob in real life.
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However, you plan on spending the holiday, be safe, and have fun.
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We're continuing to get a great response to these newsletters. Keep clicking and reading. I'm going to try and get out 2 issues a month. We'll see how long that can be sustained.
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As always, we want to hear from you. If you have an article/blog post or a featured vendor you'd like us to highlight in the next issue, please send it our way.
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Ps. Want to get a virtual coffee and talk about your marketing needs? Schedule time with me here.
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The Digital Marketing Podcast Is Back!
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- How to Be a Force for Good in Times of Crisis and Darkness (Torque)
Great tips on how to make the most of the crazy world we're in right now and how to help yourself and others.
- 5 best WordPress plugins for selling digital courses (GoDaddy)
Personally, we're huge fans of LifterLMS, but the others aren't bad options.
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9 Best Knowledge Base Plugins for WordPress (Compared) (WP Beginner)
Knowledge Bases are like FAQ sections on steroids. Depending on your needs they can be necessary. Here are some good plugins to help you with building one out.
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- Voice Search: A No-Nonsense Guide (AHrefs)
I don't use voice search as much as I probably should, but I do notice my almost-8-year-old using it on his tablet and phone (no data plan of course) to get places. His generation is going to be more intuned in using this technology than us Millenials.
- Does the Google antitrust case make an Apple search engine more likely? (Search Engine Land)
The sheer fact that there might be another behemoth is getting into the search business is a bit of an "eh" for me. In fact, it seems like it might be grounds to look at Apple more for monopolistic tendencies. I much rather have a scrappy startup make a great competitor to Google than another giant company. Enter DuckDuckGo?
- What passage indexing and natural language processing mean for the future of SEO (Search Engine Land)
Naysayers will say this is, yet again, the death of SEO. I'm not so sure. I think Google using natural language processing will allow us, as SEOs, to focus on different types of tactics and strategies and not just GoogleBot.
- Are Search Engine Ranking Tools Still Useful? (Search Engine Journal)
I think SERP tools can provide value, but you need to be aware of the limitations of each and the results they give. I love this statement in the article: "However, it’s important to understand that any tool that is not between your ears is merely a tool."
- Trillions of Questions, No Easy Answers: A (home) movie about how Google Search works (Google on YouTube)
A great video from Google about how search works.
- Top 13 Scripting Languages You Should Pay Attention To In 2020 (Kinsta)
A good rundown of scripting languages you should at least be aware of in 2020 and 2021.
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